How To Be A Total F*ckup At PR
Public Relations isn’t that difficult if you’re disciplined enough.(would take a book not a blog to explain more)
But study what NOT to do here for your website/company’s Public Relations to get an idea of what happens when it goes splat.
when dealing with customers through email it’s so important to remember how your communication will come across to someone on the blind end of things.
Check this story out; if not for the PR example, then for the pure entertainment. yes it gets that bad..
When you order a Christmas present online, you expect it to be delivered by Christmas. You don’t expect to go viral. However, that is exactly what happened when a gamer named Dave placed an order for two PS3 controllers with Ocean Marketing, the guys representing the Avenger Controller. He pre-ordered the controllers on November 3rd and they were scheduled to arrive sometimes in early December. It seemed like nothing more than a lazy Thursday of Internet shopping.
Unfortunately, Internet shopping comes with a few risks. Sometimes packages are delayed, which can put customers in a bit of a jam during the holiday season. This was a jam Dave found himself in when December 20th rolled around and his packages still hadn’t come. He emailed Ocean Marketing to inquire when his items would ship. Here is his full email:
I ordered 2 of the upcoming PS3 controllers (invoice xxxxxxxxx—Nov 3, 2011). Any chance of getting an update of when these items will ship? I’m not really happy about being forced to pay upfront then have the advertised date of “Early December” be completely missed without any sort of update on availability. I really need one of them for a X-mas present as well. Anyways, looking forward to finally using one of these bad boys. Thanks and happy holidays.
This email was responded to by one Paul Christoforo with this simple phrase: “Dec 17”
It was a short and kind of cryptic response, but one would assume this meant that the controllers had already been shipped. Dave then asked for clarification, seeing as he has received no shipping confirmation or tracking information. The clarification he received merely brought up further questions, as he was told that the controllers hadn’t shipped at all, and that they were still on the way to the U.S. from China. When Dave asked for an estimated date of arrive for his packages, Paul told him, “They are in the USA now in customs so its wither before or after Christmas.”
Dave was upset, and rightfully so; he was pretty much stuck without a present to give on a major gift-giving holiday, and confused about when and if he’d ever receive his order…
But it gets even Better …
Rub Link to read the rest: How To Be Incredibly Bad At PR | http://bit.ly/12rKqAL [Cheat Code Central] & How To Be Incredibly Bad At PR pg2 | http://bit.ly/12rLG6S [Cheat Code Central]
- The procrastinator’s gift list (shutterfly.com)
- How to become a PR laughingstock (heidi-miller.com)
- Deadlift PR’s! (outpostcrossfit.wordpress.com)
- Do churches need professional PR deliverance? (times.co.zm)
- PR in the communities (kyrageorge.wordpress.com)
- What is PR? Tactics a PR Pro Will Use Today (spinsucks.com)
- PR During Minor and Major Holidays (ereleases.com)